Tae Ashida designed the spring/summer uniforms for Takashimaya's customer service (in-store guide) staff, which are being revamped for the first time in five years.
The new uniforms have been inherited from Jun Ashida, who has been designing uniforms since 1956, and are based on Takashimaya's image of simplicity, elegance, and luxury, which is a company with over 190 years of history. They have been updated to be more modern.
The new uniform includes a jacket, blouse, skirt, and, for the first time in 53 years, pants. Not only can the wearer enjoy coordinating the uniform with their own outfit, but it also makes it easier to adapt to changes in their physical condition and the temperature.
The jacket has a sharp impression, but also incorporates feminine details and a relaxing atmosphere, bringing out the wearer's individuality to the fullest.
In addition, the spring/summer blue-green coloring and matte stretch twill material makes it lightweight and comfortable to wear, so it also has the functionality of being breathable and comfortable to wear.