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Embellir 25th Anniversary

To mark the 25th anniversary of his debut, actor and film director Takumi Saito has directed a short documentary film that follows the process of "manufacturing" over a period of six months.

The story of a maison with over 50 years of history that is unique even in Japan, the moment when a design is born from the selection of fabric, the process of a collection being completed after fittings, the work of technicians, backstage and on stage on the day of the show, and what lies ahead... Through a long interview with Director Saito, what does creation mean to Ashida, and the conflicts she faces as "Ashida Jun's daughter" are all brought to light...

Please enjoy the world depicted by director Takumi Saito's sensibility and aesthetic sense.

In autumn 2016 Tae Ashida celebrated her 25th anniversary as a designer. To commemorate the occasion a short documentary film has been realized, directed by actor/director Takumi Saitoh, exploring all aspects of “Ashida creation” over a period of half a year.

In a maison with a history of over 50 years and a peerless reputation, we see the flow of the process, from fabric selection, through the birth of the designs, the fittings, and the work of the technical experts, and visit the day of the show – the brilliant runway, and its back-stage ... Everything falls into place during the long interview by director Saitoh. What is “fashion” to Tae Ashida, and what are her thoughts about following her famous father as a designer.

It is our pleasure to welcome you to view this world Precisely and beautifully painted by Takumi Saitoh.

  • DOCUMENTARY COMMEMORATING
    25TH ANNIVERSARY

Photo by Takumi Saito
It started as a coincidence that I was chosen to document TAE ASHIDA's 25th anniversary, but it seems like it's inevitable. I believe that the process by which Tae-san continues to protect her own in-house production maison and work closely with sewing technicians and other craftsmen will be a work that should be preserved, especially in this day and age when fast fashion is in full swing.

October 2016 by Takumi Saito

My work as director of the documentary film commemorating the 25th anniversary of Tae Ashida began by “chance,” yet is now leading toward a very “certain” destination. Working intimately with expert seamstresses and master artisans, maintaining the constant production of the maison, the process through which Tae transforms design into merchandise, especially in this age of fast fashion, must become a work of lasting value.

October 2016
Takumi Saitoh

PROFILE

He is active in many fields, from modelling to acting and film direction.
He made his directorial debut with the short film "Sakurairo" in 2012. In 2014, his original short film "Half the World" was nominated for the 2015 International Emmy Awards and won the Identity Award at the International Film Festival of Serbia.

Takumi Saitoh / actor, film director 2012: debut as a director with the short film Sakurairo 2015: his short film Hanbun no Sekai nominated for the International Emmy Award and awarded the Identity Prize at the Serbia-Japan Film Festival Presently directing his first original feature length film Blank 13

Photo by Takumi Saito
Photo by Takumi Saito
Photo by Takumi Saito
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