DESIGNER
Tae Ashida
After graduating from Le Rothesay High School in Switzerland, she graduated from the Rhode Island College of Design in the United States with a Bachelor of Arts in Apparel Design.
He debuted his collection in 1991. Since then, he has released new works twice a year. In 2012, he won the 54th FECJ Special Award.
In 2018, he took over from his father, the late Jun Ashida, as creative director of Jun Ashida, preserving the brand's legacy.
We continue to release modern collections that reflect the spirit of the times.
The men's collection was launched in 2019, and in 2021 the brand will celebrate its 30th anniversary.
The brand has clients including the Royal Family, First Ladies, celebrities and actors from all walks of life, and offers elegant and modern fashion.
Leading the Tokyo fashion scene. In October 2023, Jun Ashida Co., Ltd. will celebrate its 60th anniversary.
Since the founding of the Maison by Jun Ashida, the company has always upheld the policy of creating high-quality products, and has pursued the concept of "elegant and practical."
With this concept, the company is surviving an era of revolutionary change. It received the Special Award from the Commissioner of the Agency for Cultural Affairs in 2024.
Attended high school at Le Rosey in Switzerland, and university at Rhode Island School of Design in America
1991 Collection Debut, and has continued showing her collection bi-annually
2012 Autumn: Awarded the Special Prize by FECJ (Fashion Editors' Club of Japan)
2018 Succeeded her father, Jun Ashida, the founder of the fashion house, and appointed Creative Director of the Jun Ashida brand
Continued the bi-annual collections showing modern designs that reflect the atmosphere of the times and retain the legacy of the brand
2019 Launched "TAE ASHIDA Men's" collection
2021 Celebrated her 30th anniversary as a designer proposing high quality high fashion styles for the active cultivated women and men engaged in work and play in the
Multi-faceted life in Tokyo
2023 (Oct) Celebrated the 60th anniversary of Jun Ashida Co., Ltd.
Since the foundation of the fashion house in 1963, the company has hewed to a policy of creating clothes of the highest possible quality with the underlying concept of "Elegant and Practical" as it moves innovatively through times of constant change
Received "2024 Commissioner for Cultural Affairs Special Award"
1964
Born in Tokyo
Born in Tokyo
1977
Graduated from Toyo Eiwa Girls' School Elementary School
Graduated primary school at Toyo Eiwa Jogakuin in Tokyo
1980
Graduated from Toyo Eiwa Girls' Junior High School
Graduated middle school at Toyo Eiwa Jogakuin in Tokyo
1983
Graduated from Le Rothesay High School (Switzerland)
Entered Rhode Island School of Design (USA)
Graduated high school at Institut Le Rosey, in Rolle, Switzerland Enrolled at Rhode Island School of Design in America
1984
Trained at Jean Patou (designer: Christian Lacroix)
(Preparation for the 1985 Spring/Summer Haute Couture Collection)
Assisted at the Spring Summer haute couture collection1985 of Christian Lacroix for Jean Patou SA
1986
Received the Nicole Miller Scholarship for creating the "most beautiful dress"
Awarded the Nicole Miller Scholarship for having designed “the most beautiful dress”
1987
Trained at Nicole Miller Company (New York, USA)
Graduated from Rhode Island College of Design with a major in Apparel Design
BFA (Bachelor of Arts)
Assistant at Nicole Miller in New York, Graduated from the Apparel Design Department of the Rhode Island School of Design as a Bachelor of Fine Arts (BFA)
1988
Joined Jun Ashida Co., Ltd.
Entered Jun Ashida Co., Ltd. as a designer
1991
The first "Miss Ashida Collection" was announced
Since then, he has participated in the Tokyo Collection twice a year.
Serialized "Tae Ashida's Fashion Orthodoxy" in the magazine "Vingtane"
Since then, she has been serialised in many magazines such as "Classy", "Vingt Cinq Ans" and "Miss Kateigaho".
Debut as an independent designer in charge of the “miss ashida” line, and has continued showing her collection bi-annually during Tokyo Fashion Week, Contributed the column “Ashida Tae no Oshare no Seito” in Vingtaine, later called Classy, Contributed columns to various magazines such as 25ans and Miss Kateigaho
1993
J League AS Yokohama Flugels Cup uniform design
Tohoku High School Girls Max Factor “SK-2” Imperial Hotel and others
Designed many uniforms
Designed cup-game uniform for J-League soccer team AS Fleugels, and in succeeding years designed girls' uniforms for Tohoku High School, Max Factor SK-II, and the Imperial Hotel, among others
1997
Published "Tae Ashida's Fashion Orthodoxy" (published by Fujingahosha)
Publication by Fujingahosha of the book “miss ashida Style” detailing the career of Tae Ashida
2000
Awarded the honorary title of Knight of the Order of Wine of Medoc, Graves, Sauternes, Barsac and Bontemps
Appointed an Honorary Member of the “Commanderie du Bontemps de Medoc et des Graves, Sauternes et Barsac”
2005
Regular appearance as a commentator on Nippon Television's "THE WIDE"
Began appearing as a regular panelist on the Nippon Television nationwide news program “The Wide”
2007
Appointed visiting professor at Japan Women's University
Appointed a Guest Lecturer at Japan Women's University
2008
Boutique Ashida Paris celebrates its 20th anniversary with the “Tae Ashida Collection in Paris”
To celebrate the 20th anniversary of Boutique Ashida Paris, presented her autumn-winter 2008-09 collection at Musee Galiera in Paris, together with a Vintage Collection exhibition of representative designs
2010
For Japanese astronaut Naoko Yamazaki, she was the first fashion designer in the world to design on-board clothing for astronauts.
Appointed as advisory director of the nonprofit organization Hands On Tokyo
Designed an in-flight uniform that was worn in space by astronaut Naoko Yamazaki on the American space shuttle “Discovery”, the first time a fashion designer's creation has been worn in space
Appointed advisory director of NPO Hands On Tokyo
2012
To support the Tohoku reconstruction effort, we produced charity T-shirts and donated all proceeds to Hands On Tokyo.
October: Release of "TAE ASHIDA COLLECTION"
FECJ Special Award Winner
Produced charity T-shirts to support reconstruction after the earthquake disaster in East Japan and donated total revenue to NPO Hands On Tokyo
October : Debut of the "TAE ASHIDA" collection
Awarded the Special Prize by FECJ (Fashion Editors' Club of Japan)
2013
Served as a judge for the Nikkei Excellent Products and Services Awards
July: Launched the "Support Tohoku Eternal Project (STEP)" as part of the reconstruction support for Minamisanriku Town, Miyagi Prefecture.
Designed and provided technical guidance for "MINA-TAN CHARM" (a keychain with a mascot)
Became a judge for the “Nikkei Superior Products & Services Award”
July: Initiated the “Support Tohoku Eternal Project” (STEP) to aid reconstruction in Minami Sanriku-cho in Miyagi Prefecture, and commenced design and technical assistance in the production of MINA-TAN CHARMS
2014
In December, he was in charge of the art direction for the Maison's 50th anniversary exhibition "The Immortality of Elegance" held at the National Art Center, Tokyo.
December: Managed the art direction of the exhibition, “The Survival of Elegance: 50 Years of Jun Ashida” held at the National Art Center Tokyo to commemorate the 50th anniversary of the fashion house.
2016
October: 25th anniversary collection to be held
Produced the documentary "Embellir" directed by Takumi Saito
Celebrated her 25th anniversary as a designer
Produced the documentary “Embellir” directed by Takumi Saitoh
2017
Bvlgari Aurora Award 2017 Winner
Appointed as Ambassador for Non-Violence Project Japan
Received the Bvlgari Avrora Award 2017
Appointed Ambassador of the Non-Violence Project Japan
2018
In June, she appeared as a guest speaker at the panel discussion "Women's Talk" held to celebrate the 50th anniversary of her alma mater, Le Rothey High School (Switzerland).
Held the TAE ASHIDA 2018AW collection at the China International Clothing and Textile Fair/Fashion Week commemorating the 40th anniversary of the Treaty of Peace and Friendship between Japan and China in Dalian (China).
June: Selected as a guest speaker at the “Women's Talk” panel discussion to celebrate the 50th anniversary of women at Le Rosey in Rolle, Switzerland
From Spring Summer 2019 Appointed Creative Director of Jun Ashida
Invited Fashion Week of Dalian, China to celebrate the 40th Anniversary of the Treaty of Peace and Friendship between Japan and China, and presented TAE ASHIDA Autumn Winter Collection 2018-2019
2019
TAE ASHIDA launches its first men's collection
Establishment of the Brilliant Female Researcher Award (Jun Ashida Award) at the Japan Science and Technology Agency (in cooperation with the Ashida Fund)
Debut of the TAE ASHIDA men's wear collection
Established the “Brilliant Female Researchers Award” (Jun Ashida Award) together with the Japan Science and Technology Agency, reconizing excellence in female researchers and the institutions supporting their work
2020
Manufacture and sale of high-quality, highly functional masks "MASK by Jun Ashida"
Donate 10% of sales to support public health workers fighting on the front lines of COVID-19 countermeasures (2021)
Production and sale of high quality masks (MASK by jun ashida)
10% of all sales are contributed to public health center workers fighting at the frontlines of prevention efforts in the COVID-19 pandemic (2021)
2021
Celebrating its 30th anniversary, the fashion show "JUN ASHIDA SPRING SUMMER COLLECTION 2022" will be presented in a video format using a volumetric video system created in collaboration between IBM Japan and Canon, a world first.
Celebrated her 30th anniversary as a designer
The "JUN ASHIDA SPRING SUMMER COLLECTION 2022" was the first fashion show in the world to be presented in video form, using a volumetric video system created in collaboration with IBM Japan and Canon
2022
He will be the first designer to appear as a panelist in the "Metaverse" session at the TDK Ventures forum "DX Week 2022" in the US.
The first designer to participate in the "Metaverse" seminar at "DX Week 2022" hosted by TDK Ventures
2023
Produced charity T-shirts to support the victims of the Turkey-Syria earthquake and donated a portion of the proceeds to the Embassy of the Republic of Turkey. Celebrating the 60th anniversary of the founding of the Maison, “JUN ASHIDA/TAE ASHIDA 60TH ANNIVERSARY SPRING SUMMER COLLECTION”
2024” will be held
Produced charity T-shirts to support areas affected by the Turkey/Syria Earthquake, and donated a portion of the proceeds through the Embassy of the Republic of Turkey in Japan
To celebrate the 60th anniversary of the foundation of Jun Ashida Co., Ltd., presented the "JUN ASHIDA/TAE ASHIDA 60TH ANNIVERSARY SPRING SUMMER COLLECTION 2024"
2024
We will produce and sell original T-shirts to support the recovery from the 2024 Noto Peninsula earthquake, and will donate a portion of the sales of "MINA-TAN CHARM" to the Japanese Red Cross Society as a donation.
Released "TAE ASHIDA AUTUMN WINTER COLLECTION 2024-2025" with show music created jointly by AI (artificial intelligence) and humans, and received the Special Award from the Commissioner of the Agency for Cultural Affairs in 2024
Produced charity T-shirts to support reconstruction after the Noto Peninsula Earthquake, and donated a portion of the sales of the T-shirts and "Mina-Tan Charms" to the Japanese Red Cross Society
Presented the "TAE ASHIDA AUTUMN WINTER COLLECTION 2024-2025" with the show music co-composed by humans and AI
Received "2024 Commissioner for Cultural Affairs Special Award"
